Image via CrunchBase
Last month I had the opportunity to take 10 hours of classes through Inbound Marketing University (IMU). These online classes (details below) were taught by leaders in the field and covered a wide range of timely topics. By passing an exam on the material, I became eligible to be called an 'Inbound Marketing Certified Professional.' You can see the official badge on the upper left of this blog.
What is an 'Inbound Marketing Certified Professional?'
The certification is administered by Hubspot and "acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher. "
The great news is that IMU is back! The original ten classes are being offered again next month and there are two new classes available. The courses are free but you must register by August 12. The link to register is at the end of this article.
The original 10 classes are:
Class 1: How to Blog Effectively for Business Professors: Ann Handley & Mack Collier, MarketingProfs
Class 4: Successful Business Uses for Facebook and LinkedIn Professor: Elyse Tager, Silicon Valley American Marketing Association
Class 6: Advanced SEO Tactics: On Beyond Keyword Research Professor: Rand Fishkin, SEOmoz
Class 7: Calls to Action and Landing Page Best Practices Professor: Jeanne Hopkins, MECLABS, Marketing Experiments
The 2 new classes are:
1)PR for Inbound Marketing
Professor: Todd Defren, SHIFT Communications
2)Twitter for Business
To register for the live webinar classes and the Certification Exam, go to the IMU home page.