Wednesday, September 30, 2009

The 3 C's of Social Media Marketing

I'm often asked to explain social media and how it can work for a business.

I haven't yet figured out how to do it as concisely as a 30-second elevator speech, but here are 3 key elements (condensed) that convey the concepts. I call them the 3C's of Social Media Marketing.

The 3 C's are: Connect, Communicate and Convert.

Connect: The 1st step involves connecting with others and expanding your network of contacts. Whether they are other professionals in your field, your competitors, your customers or clients, it's important to expand your network. Depending on your business and your goals, Twitter, Facebook and Linkedin offer excellent platforms on which to connect. Keep in mind they are not 'one size fits all.' First try to determine which site(s) your customers or clients are using. Each site has a different 'feel' and set of accepted practices so it's important to determine will one(s) serve you best.

Communicate: This is the 2nd step. Having a network of contacts doesn't accomplish anything if you don't communicate with the goal of developing relationships. Developing relationships is key since your contacts aren't going to be interested in hearing from you if your only interactions are about your product or service. Engage your contacts by consistently providing them with something they perceive to be of value. Consistency works to keep the relationship on-going and if you can involve your connections in a community, that will engage them even more.

Convert: This is the 3rd step. Connecting and Communicating pave the way for you to 'close the deal.' Each business has its own goals for social media marketing so they'll have their own way to measure conversion success.

If steps 1 & 2 don't lead to conversion, then it's time to re-examine the goals and the process - keeping in mind that building a network and relationships takes time and consistency.

Do you agree? disagree? Please share your thoughts.

Tuesday, September 29, 2009

All About Social Media, Blogs & eBay Apps

Mark your calendars!

When: Today - Tue Sept 29 at 2pm EDT/11am PDT

What: Podcast - Blog for Profit with Grant Griffiths

Where: The Savvy Seller's Tips From the Top Podcast

Join us for an informative podcast on profitable blogging!

Grant Griffiths has been blogging since 2005 and is co-founder of 2WebMedia. His blogs include 'Blog for Profit' and 'Home Office Warrior' which is geared to those who work from a home office.

He is author of the 'Better Blog Building' ecourse, the 'Building a Successful Blog' series and the upcoming '31 Days To Kick Your Blog in the Butt' series which starts this Thursday, Oct 1. The '31 Days' series is ...FREE! Tune in to the podcast for details on how to sign up.

Grant's focus is on blogging as a communication tool which can be used to build a relationship with your target audience, turning them into regular readers and then into life-long consumers of your goods or services.

Please join us - the Chat Room will be open during the call and we welcome your questions!

Mark Your Calendars!

When: Tomorrow, Wed. Sept. 30 at noon EDT/9am PDT

What: The Savvy Seller Talks Social Media

Where: Tribe Talk with WebWendy

I'm delighted to be a guest on WebWendy's radio show tomorrow to talk about social media.

We'll discuss social networking and knowing WebWendy, she's sure to inject the call with her unique sense of humor!

Please join us!

Mark Your Calendars!

When: Tomorrow, Wed. Sept. 30 at 4:00pm EDT/1:00pm PDT

What: All About Page Mage

Where: The Savvy Seller's Tips From the Top podcast

Join Eric Sifres, CEO of PageMage as we talk about this new eBay App!

With Page Mage you can create your own eBay templates with such interactive features as video, links and pop-ups all in a simple drag and drop format. With a simple click of the mouse you can make your templates stand out above the rest!

The Chat Room will be open during the call and we welcome your questions!

Thursday, September 24, 2009

Twitter Mosaic

Something different (and fun) for today!

Get your twitter mosaic here.

PS - I have the best followers!

PPS - if you don't follow me already you can find me at @thesavvyseller.

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