There are a number of reasons that Google Alerts are useful and it varies by client however these are the most common reasons a business would use them:
- to monitor news on a topic related to the business
- to keep current with industry related topics
- to find out what your competitors are doing
- to see who is writing about you, your business or your product(s)
If you find these short screencasts useful you may want to join The Savvy Seller's Facebook Page where other screencasts will be posted on a regular basis.
Please let me know what topics you'd like to learn about in that format too!