Monday, March 17, 2008

eBay's New Affiliate Program

Here's the official announcement about eBay's new Affiliate Program:

Announcing the launch of the eBay Partner Network

We are excited to announce eBay’s new global affiliate platform: the eBay Partner Network.

The new platform will go live on April 1st, 2008 PST, at which point eBay will no longer be running its affiliate program through Commission Junction. Beginning April 1st, affiliates should register with eBay Partner Network and migrate their links from CJ to the new platform.

While CJ and ValueClick have been valuable partners to eBay throughout the years, we’ve decided to give our affiliate community a customized experience. eBay will continue its partnership with ValueClick’s technology division, Mediaplex, for ad serving, tracking and other custom projects.

All the great tools and benefits of working with the eBay program will remain the same – access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. Please note that there will be no changes in the pricing structure as part of this transition. In addition, the eBay Partner Network will provide several new features:

Easy global registration to multiple countries simultaneously
New, targeted banners and rich media creatives
New landing page optimization and geo-targeting capabilities
More detailed reporting capabilities for eBay’s programs
The eBay Partner Network and Commission Junction will run in parallel for one month through this process, so please plan to complete your migration by May 1st, 2008.

You can receive an additional 5% bonus for all traffic tracked through eBay Partner Network in April 2008 for specific countries (bonus applicable to traffic sent to and US, UK, Australia, Canada, Italy, India and Spain eBay sites). The sooner you migrate, the more you’ll earn! Just:

Register with eBay Partner Network on April 1, 2008
Confirm your registration, and obtain your new identifiers
Update your links with your new identifiers
Reminder: Please plan to complete migration by May 1, 2008
Programs that will transition to the new eBay Partner Network platform starting Apr 1st:

eBay Australia
eBay Belgium
eBay Canada
eBay France
eBay Hong Kong
eBay India
eBay Italy
eBay Netherlands
eBay Singapore
eBay Spain
eBay United Kingdom
eBay United States
Programs that will NOT be affected and will continue their relationship with Commission Junction:

eBay’s Tradera AB
Reseller Marketplace
Media Marketplace
eBay Stores
Please also note that eBay affiliates working with other platforms including Affilinet and TradeDoubler, as well as affiliates to other eBay Inc properties like Skype,, PayPal, Kijiji and will not be affected.

More information, including detailed step-by-step instructions on how to migrate existing publishers’ links to the new platform, will be available on April 1st. Please check back with us then.

We’re excited for a successful transition, and the opportunity to grow our affiliates’ businesses through even more innovations, information and communication moving forward!

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