In our recent 'Branding & Marketing' podcast training series, we heard Debbie Levitt (CEO of As Was) explain that branding should invoke an emotional reaction to your product or service.
In addition, your brand should
- deliver your message clearly
- confirm your credibility
- motivate your buyers and
- create customer loyalty.
And there's more ....
Your product packaging is part of your brand! Did you know that you can tailor your packaging to give the right message to your target audience?
To show you how to achieve this, we're delighted to have JoAnn Hines, the Packaging Diva, as our 'Tips From the Top' podcast guest on Thu Nov 20 at noon EST (9:00AM Pacific).
JoAnn has more than 30 years of expertise in the packaging industry. She has been interviewed on TV and radio, traveled to China as a packaging summit guide, worked with the Small Business Administration (SBA), and spoken at the White House (twice). Her advice and articles appear in virtually every packaging industry publication, numerous business and international publications and on many website portals. She is the founder of Women in Packaging, Packaging Horizons Magazine, Packaging Career Hotline, Packaging Coach, Packaging Diva and Packaging University.
Join me, The Savvy Seller, as I talk to The Packaging Diva on Thu Nov 20th at noon EST! Click here to listen to the podcast live and please join us in the chat room as well!