Write about the BENEFITS of your product or service.
When describing the product or service you're selling, be sure to let your buyer know how they will benefit from it.
Most sellers are good at describing 'features' but for a leg up on your competition, talk about the benefits. Let your buyer know how your product or service solves their problem, makes their life easier or fulfills a need.
Buyers have an agenda and when they consider making a purchase they want to know 'What's In It For Me?' Sellers who answer that question are more likely to make the sale.